Brief : Canada Goose has long been associated with extrem weather outerwer. Now, we want be seen as a must have multi season apparel brand.
![](https://freight.cargo.site/t/original/i/fa5ae05df39a213f2a84af1df2e0fcb01f80cd0d3d4c5418f92ade1ea0606ba8/1.jpg)
![](https://freight.cargo.site/t/original/i/e3f0ed8b737283f76d18f2a723765be6995b49efb53eec46f1cbb6cf8451f915/2.jpg)
![](https://freight.cargo.site/t/original/i/a492fdc18d4ed9a43859b481d7ffb9982a80f364e325127bcfa529079b1a8373/Post-1.jpg)
![](https://freight.cargo.site/t/original/i/93ab8d0d46d06a4647651774a99f3abcae3e3eef6018861cfe7bd151bfc9e40d/Story-consumer.jpg)
![](https://freight.cargo.site/t/original/i/42d827e5749c574c96f6a743703575c3a4815c2cc07feaccc4f50f1369ce33cb/Sticker.jpg)
![](https://freight.cargo.site/t/original/i/e3fc79f444104173bd773ac4bf6b41dc0a27dbc586b4df7dfa6b63224be532bc/CG-story-1-2.jpg)
![](https://freight.cargo.site/t/original/i/56525a6b7422a495f38dacb9dc686641dc44a8cb6d2c1b39a5af0457b2d6b661/CG-story-3.jpg)
![](https://freight.cargo.site/t/original/i/8b5e6b911185878f1df30b931966c3fdbdab38e4003782f2b276a0793ece1789/fille-cadeau.jpg)
![](https://freight.cargo.site/t/original/i/496c5b3bed2771f8b431b1b753e145133457b538b1006c55151413ece8c7687a/patch-4.jpg)
![](https://freight.cargo.site/t/original/i/a91ddbafb50a2dac97fb1911f0ef027a474c2f8839b1ee974f15a3dc6e134718/patch-2.jpg)
![](https://freight.cargo.site/t/original/i/c073e14010099481b6e740db3e8fdb4527d9d37158702ccfad19707a75a05890/patch-3.jpg)
![](https://freight.cargo.site/t/original/i/97875a61b2cb0f6e514c8cdd682fb04732d1d593441fdb0471db9dd06f4c195c/patch-1.jpg)
![](https://freight.cargo.site/t/original/i/f228f5273f4b252e25a5a4a2aa6b569156bab2d756ae3a3907e365378f29a974/patch-5.jpg)
![](https://freight.cargo.site/t/original/i/75cff3b2984b24373dc477dfa1bf072c8f2aef66c9501792d02b45fb041d4dc7/patch-6.jpg)
What’s the patch that represent you the most? I will create it for you!
Copywriting by Suzanna Kalukin & Mike Dinesen Petersen
Strategy by Dimitri Kanaris
Art Direction by Malén Gall & Léa Colla
Strategy by Dimitri Kanaris
Art Direction by Malén Gall & Léa Colla